As the popularity of TikTok continues to soar, more and more people are curious about the app’s statistics. From user demographics to performance metrics, TikTok statistics offer a fascinating insight into the app’s impact on social media and its users.

This article will explore the most compelling TikTok statistics that shed light on the app’s massive influence and reach. Whether you’re a devoted TikTok user or simply curious about the app’s impact on social media, these statistics will surely surprise and impress you.

We compiled the most recent TikTok statistics in the article below to provide the most comprehensive perspective possible.

Let’s look at TikTok overall here before going on to the stats. 

TikTok Key Statistics

Before we get into the details ahead, we have combined the data below. So, if you do not have the time to go through the entire article, the key points will help you get an overview of TikTok statistics!

1. Tiktok has 1 billion monthly active users.
2. The USA has 136.4 million active TikTok users aged 18 and above.
3. Tiktok was the 2nd most widely downloaded app on iPhones in 2020.
4. Tiktok was banned in India in 2020, with 200 million TikTok users.
5. The original version of Tiktok was made in 200 days by a Chinese development team.
6. Charlidamelio’s account is the most followed account on TikTok.
7. Tiktok was initially created in 2016 as doujin and was branded TikTok in September 2017 after it entered the international market.
8. Justin Bieber attracted 4 million unique viewers to TikTok to live stream.
9. Tiktok influences 43% of people to try something new after watching it on TikTok.
10. Tiktok became the most downloaded app in 2021.

Tiktok Revenue Statistics

A report suggested a 142% increase in the TikTok revenue generation, year after year. And we cannot deny the revenue earned by TikTok is increasing dramatically, considering the below table.

TikTok Statistics: Engagement

Tiktok surpasses many social media platforms in terms of engagement. Please have a look over its engagement statistics below and understand more.

• Micro-influencers on TikTok have a 17.96% engagement rate, higher than on YouTube and Instagram.
• China has 600 million daily active TikTok users.
• The US TikTok influencers have a 17.99% engagement rate, whereas other international influencers have a 15.86% engagement rate.
• Tiktok is ranked as the top most engaging social media app.

TikTok Statistics: Usage

Regarding TikTok usage, TikTok is ranked 6th among the world’s most-used social media platforms. Some other TikTok usage statistics are noted below.

• Saudi Arabia has the highest tick to adults (18+ people) reach.
• Almost 80 million TikTok monthly active users are located in the USA.
• TikTok users watch tik to content 24 hours each month.
• The USA has the largest TikTok audience, followed by Indonesia and Brazil.

TikTok Statistics: Age

Tiktok is an addictive platform for teens, and the proof is that 69% of US teenagers are regular TikTok users. Have a look over the other TikTok age demographics below. 

• 32.5% of TikTok users in the USA are 10-19 years old.
• 47% of TikTok users ages are between 10-29.
• 53% of TikTok creators are aged between 18-24.
• Tiktok is more popular than Instagram among the US GenZ audience
• 419.7 million users on TikTok are between 18-24 years of age.

The share of users according to different age groups on TikTok is.

• 25% of 10-19 years old
• 22.4% of 20-29 years old
• 21.7% of 30-39 years old.
• 20.3% of 40-49 years old.
• 11% of 50 or above ages.

Source: Statista

TikTok Statistics: Gender

Like other social media platforms, including Snapchat, TikTok has seen more female users than males. Have a look over some different TikTok gender demographics below.

• 61% of women use TikTok in the USA.
• 56% of TikTok users are female, whereas 44% are male.
• 25% of TikTok users are 18-24 years female.
• TikTok’s advertising audience profile includes 23.8% females and 17.9% males aged 18-24.

Tiktok Statistics: Business

According to  App Annie, Tiktok is the top app for consumer spending, which straightway proves the vast role of TikTok in marketing and businesses. And this doesn’t end here. Some other TikTok statistics mentioned below will blow your mind.

• Nearly 80% of TikTok revenue is generated from China.
• TikTok’s global consumer spending is $535 million as of 2021.
• 68% of TikTok influencers remember a brand if their video features a song they like.
• 56% of Tik Tok users feel closer to a brand with unfiltered content.
• 49% of TikTok users make purchase decisions after watching the brand content on TikTok.
• 45% of marketers use the TikTok influencer market.

Related Read:

• Best Social Media Management Tools
• Latest Snapchat Statistics

Wrapping Up! Tiktok Statistics

We’ve reached the end of our Tik Tok statistics, and hopefully, you’ve gained some new learning about the platform. Due to its compelling content, Tiktok is becoming increasingly popular among marketers and influencers. Knowing the TikTok statistics will help you better grasp the platform, increasing your chances of success.

FAQs: Tiktok Statistics

The post TikTok Statistics: Insights and Data You Need to Know in 2023 appeared first on Snapseed.

As we head toward 2023, keeping an eye on the latest Instagram statistics is crucial to stay ahead of the competition. With the increasing popularity of Instagram stories and reels, it is essential to know about user engagement and interaction with these features.

Moreover, understanding the demographics and usage patterns can help businesses craft marketing strategies to attract their target audience. In this article, we will delve into the latest predictions and insights on Instagram statistics for 2023.

Instagram Statistics 2023: In a Nutshell: 

To give you an overall idea about Instagram and before diving into the particulars, we have outlined some of the major statistics mentioned below. But before that, let’s get an insight into the company. 

Now let’s have a glimpse of Instagram. 

1. If you are wondering who has the highest number of followers and how many, the answer is Cristiano Ronaldo. The footballer has over 466 million followers, representing 33.62% of monthly active users (MAUs). 
2. Instagram’s workforce comprises 450 individuals. 
3. An average Instagram user spends half an hour on the medium. 
4. India has the maximum number of Instagram users, holding to be 230.25 million. Subsequently, the United States (159.75 million), Brazil (119.45 million), Indonesia (99.15 million), and Russia (63 million) have the highest number of Instagrammers in the same order. 
5. The platform has over 500 million daily active users (DAUs). 

Instagram User Statistics

With over 2 billion MAUs, Instagram has become the 4th most excellent social network globally. Other similar mesmerizing user statistics are stated below:

• The MAUs of Instagram reached 110 million in 2013 to over 2 billion in 2023.
• Instagram attained the 1 million user mark in a mere 67 days. 
• 6.32% of the world’s population, i.e., around 500 million people, uses Instagram daily. 
• The most downloaded application in the fourth quarter of 2021 was Instagram. 
• Gen Z’s favorite social media platform is Instagram. If you do not know what Gen Z is, it refers to the kids born between 1997 and 2012, that is, all ages from 16 to 24.

Instagram Business Statistics

Instagram for Businesses has proven greatly useful since several brands have built a presence using the platform.

• 90 percent of Instagram users follow a minimum of one brand.
• Instagram’s advertisement reach outdid the ad reach of Facebook. The reach of Facebook grew by merely 6.5 percent, but that of Instagram increased by an astonishing 20.5 percent. 
• 50 percent of Instagrammers have used Instagram to look for new businesses.
• An average Instagram business account obtains 1.69 percent more audience every month.
• 57 percent of Instagram users like to see quizzes and polls from brands.

Instagram Content Statistics

If you look at the content statistics, you’ll know what content Instagrammers prefer. 

• The best day for posting on Instagram is Tuesday. More specifically, posting between 11 a.m. and 2 p.m. will likely get the highest reach.
• 91 percent of active Instagram consumers watch videos weekly. 
• The maximum engagement rate per impression is achieved by carousel posts. 
• The average engagement rate per post on Instagram is 0.98 percent. Nonetheless, the rate is much higher for influencers, which is nearly 1.42 percent. 
• Stories produce one-quarter of Instagram’s advertisement revenues.

Instagram Influencer Statistics

Since Instagram is a platform that allows media sharing, it has become an essential constituent in the world of influencers. Instagram influencers earn money based on the total number of followers. 

• Influencers with less than 10,000 followers earn nearly $80 to $90 per post.
• Influencers with over 1 million followers are paid approximately $1900 for every post. 
• Nearly 87 percent of Instagram users claim that an influencer inspired them to make a buying decision. 
• Approx 70 percent of shoppers utilize the platform to look for novel products. 
• If an influencer has 43k Instagram followers, eight stories, and eight monthly posts, they will likely make $37,442 annually, equivalent to an average UK citizen’s income. 

Features that Led to Fast Instagram Growth

Instagram’s worldwide MAU rate has grown greatly in the past months. Below is a table demonstrating the duration it took Instagram to grow by 100 million users. 

In 2016, Instagram had nearly 550 million MAUs, of which only 18 percent were DAUs. However, over 50 percent of MAUs are engaged with the platform daily. This ever-increasing number of Instagram DAUs results from its exhilarating new features. So, what features are these? Let’s find out!

• Instagram Reels: The platform’s response to TikTok for creating fun videos and adding filters and audio. 
• Live Video: Go live to stream videos with the followers. They can also interact with you. Moreover, users can go live together as well.
• IGTV or Instagram Television: Upload videos more than a minute long.
• Feed Algorithm: The Instagram algorithm arranges the feed based on which posts will amuse the users.
• Ephemeral Messages: Private and secured messages that disappear once the receiver sees them.
• Instagram Stories: Video and photo montages that disappear after 24 hours. 
• Translation: Bios, captions, and comments can be translated in real-time.

The Bottom Line

Thriving on Instagram requires adapting, which is possible only if you properly understand the platform. We hope this article provides sufficient information regarding Live Instagram statistics to help you get started. 

Besides, now that you know which kinds of content and what time of posting can earn you the highest engagement, we believe you are ready to get started. And in case you are thinking about becoming an Instagram influencer and earning from the platform, it’s never too late!

FAQs

The post Instagram Statistics For 2023: User Stats and Demographics appeared first on Snapseed.